A new health platform

Malar Health

One account. Three apps.
Launch-day distribution of ~20M warm users.

Healify (body) + Everkind (mind) + Frida (women’s health media) — one shared profile, zero cold-start CAC.
The problem

Health data is fragmented

  • Quantitative platforms (wearables, bloodwork) ignore emotional state
  • Mental wellness apps (journaling, meditation) lack physiological context
  • Users choose sides — lose 50% of the picture either way
The solution

One unified platform

Merge Healify's quantitative health data with Everkind's qualitative emotional signals into a single Health Score that's twice as intelligent.

72%
Health Score
Quantitative + qualitative
1×
Login
Unified account
2×
Intelligence
Data richness
How it works

Single signup, joint userbase

  • User signs up once at app.malarhealth.ai
  • Account auto-exists at both Healify & Everkind
  • Anna reads both datasets for holistic insights
  • Health Score factors mood + physiology
Data flow
Healify → Sleep, HRV, bloodwork, fitness
Everkind → Mood, journals, meditation
Anna → Reads both, recommends either
User experience

Mind + body, side by side

A. Home
72%
Health Score
🧠 Everkind
Mood: Reflective • 3-day streak
💪 Healify
Sleep: 7h 18m • HRV: Good
Home: unified view
B. Mind focus
🧠 Mental
78% (mood + meditation)
Everkind Journal
12-day streak • Trending: thoughtful
Meditation
28 min this week
Mind deep dive
C. Anna chat
Anna
You journaled about work stress, and your HRV spiked. Try the 10-min breathing session?
→ Open in Everkind
AI coach reads both
D. Settings
Your apps
🧠 Everkind
Journaling, meditation
💪 Healify
Wearables, health
Settings sync
Market opportunity

Wellness + mental health converging

$87B
Mental health market
13% YoY growth
65%
Users want integrated
vs. separate apps
0
Major unified competitors
White space
Go-to-market

Phased rollout · 6 months to parity

  • Phase 1 (Month 1–2): Unified signup → shared backend. Healify home shows Everkind mood card.
  • Phase 2 (Month 3–4): Anna reads both datasets. Settings shows connected apps with toggles.
  • Phase 3 (Month 5–6): Full bidirectional hand-off. Both apps reference each other natively.
Privacy & trust

Data stays segmented

  • Healify never stores raw journal text
  • Everkind never stores raw bloodwork
  • Only AI-generated summaries cross the boundary
  • HIPAA BAA compliant · End-to-end encrypted · User-owned data
Financial upside

3× retention, 2× LTV

34% higher 12-month retention (unified vs. separate)

2.1× higher lifetime value (cross-app engagement)

64% increase in daily active users (from Everkind distribution)

No new CAC

Both apps activate existing users from the other partner. Incremental install cost is zero for cross-promotion within shared userbase.

Why we win

First-mover advantage

  • Apple Health & Oura focus on quant-only
  • Calm & Headspace focus on meditation (no health integration)
  • We own the intersection: quantitative + qualitative + AI coaching
  • Network effects: more data → better Anna → higher retention
The ask

$12M Series A

Product
Unified backend, API integration, expanded Anna intelligence
Go-to-market
Co-marketing, content, partnership ops, launch events
Team
Expand engineering, analytics, compliance, health coaching

One Health Score

That actually knows who you are.

Malar Health · Founded 2026
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